Building Trust
نویسنده
چکیده
Michael caught a phisher last week, though he almost got caught himself. He was nearly snared while searching for an Internet security form to allow him to visit a restricted US government laboratory. As he completed the form, which had come up as a top search engine result, Michael noticed something strange about the form’s URL. It seemed correct but had an extra extension: instead of ending in .gov, the URL ended
منابع مشابه
Identification of factors influencing building initial trust in e-commerce
Nowadays, consumer trust is identified as one of the most important factors in electronic commerce (e-commerce) growth. This has led much research to investigate the role of trust in e-commerce and determine the factors which influence trust in this area. This paper explores factors which are engaged in building initial consumer trust in online shopping when a consumer wants to buy from a websi...
متن کاملBuilding Trust Between Patients and Physicians
Repairing and enhancing patient wellbeing are considered the most significant goals in the health sector. It is observed that a trustful relationship between physicians and other medical team members on one side and the patients and their families on the other side is really important to achieve the fundamental purposes in the “Art of Medicine”....
متن کاملEvaluation of E-Trust Building Structures Interact With Transportation
Transportation industry is the most dynamic components of any society. In the twenty-first century, with the growth of technology and the widespread use of the Internet and the emergence of e-commerce and e-business interaction and active transportation industry deserves to have a wide range of electronic services to the transportation community to take advantage of the investors of the new and...
متن کاملBuilding Trust Between Patients and Physicians
Repairing and enhancing patient wellbeing are considered the most significant goals in the health sector. It is observed that a trustful relationship between physicians and other medical team members on one side and the patients and their families on the other side is really important to achieve the fundamental purposes in the “Art of Medicine”....
متن کاملProviding Marketing Strategies Based on Studying the Role of Passion toward Brand, Self-Expression and Self-Brand Integration in Building Brand Trust
In the recent years, the creation of the customer involvement with a brand has been considered as one of the strategic requirements of companies, and the creation and maintenance of emotional communication with a brand has provided a basis for deep communication between the customer, brand, and long-term profitability. The purpose of this study is to examine emotional links with brands, to prov...
متن کاملInitial Online Trust Building: A Social Learning Theory Perspective
With the rapid expansion of e-commerce, trust has become a central research topic in online environment for its key role in affecting e-commerce success. Our study focuses on the initial online trust building for brick-and-click companies. Building upon social learning theory, we propose a framework to examine the learning processes and important antecedents to online trust building. To demonst...
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عنوان ژورنال:
- IEEE Computer
دوره 48 شماره
صفحات -
تاریخ انتشار 2015